How to Find the Best Ideas and Make Them Happen
By Andy Boynton and Bill Fischer, with William Bole
The Idea Hunter challenges many assumptions about how great ideas are discovered and who discovers them. Drawing on a plethora of academic research as well as interviews, the authors show that outstanding business ideas do not spring from innate creativity or necessarily from the minds of brilliant people. Rather, breakaway ideas come to those who are in the habit of looking for such ideas—all around them, all the time.
These are the Idea Hunters. Such people do not buy into the starry-eyed notion that the only great idea is a pristinely original one. They know better. They understand that high-value ideas are already out there, waiting to be spotted and then shaped into an innovation. …read more